PROJECTS
TCWDB
WRSS
S.E.E.K.
900 Football Links

BOOK
How to Get, Keep &
Be Well Paid in a Job

COMPANY
About Us
Email Us
Contact Info

Surveys

• Developing effective surveys from both a flow and question structure viewpoint (poor surveys provide incorrect results and lead to bad business decisions based on those results)
• Ensuring proper sample sizes are used (sample risk and sample error)
• Ensuring the proper population is used for generating a random sample
• Analyzing survey results

Focus Groups

• Use of a skilled facilitator
• Generate non-leading questions
• Ensure that the results are used properly (small sample size)
• Final report containing complete details and insightful analyses

"Shopping" (fake customers interacting with business)

• Used as audits of how the business is performing from its customers' perspectives
• Developing "shop" scenarios
• Training/screening "shoppers"
• Dual "shopping" purpose - audits and employee training (open book "shops")
• Report on "shop" results