JayGoldberg@DTRConsulting.BIZ

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MARKET RESEARCH
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Surveys

• Developing effective surveys from both a flow and question structure viewpoint (poor surveys provide incorrect results and lead to bad business decisions based on those results)
• Ensuring proper sample sizes are used (sample risk and sample error)
• Ensuring the proper population is used for generating a random sample
• Analyzing survey results

Focus Groups

• Use of a skilled facilitator
• Generate non-leading questions
• Ensure that the results are used properly (small sample size)
• Final report containing complete details and insightful analyses

"Shopping" (fake customers interacting with business)

• Used as audits of how the business is performing from its customers' perspectives
• Developing "shop" scenarios
• Training/screening "shoppers"
• Dual "shopping" purpose - audits and employee training (open book "shops")
• Report on "shop" results

Market Test

• To demonstrate demand for your product or service
• To ensure your business model, pricing structure, etc. works before investing a lot of money in a full roll out

Price varies based on client needs.

Business Plan Writing Strategic Planning
Procedure & Process Optimization

Business Plan Mentoring
Entrepreneurship Mentoring
Sales & Customer Service Training
Elevator Pitch

Market Research
(surveys, focus groups shops)
Branding Strategies
Procedure Manual Writing