Run a WORK READINESS PROGRAM

Every entrepreneur should have an elevator speech (sometimes called elevator pitch)
The premise of an elevator speech is: you find yourself in an elevator with someone who could become an important client for your business
You have a few floors only to get that person interested in talking to you more at a later time to conduct business
If you are not successful in 30 seconds or so, the door will open, the person will leave and you may never see that person again, so it’s an opportunity lost
The elements of an elevator speech are:

o Opens with a hook in the form of a statement or question that piques interest

§ Example for a personal services business: We do the all things you don’t want to do so you have the time to do all the things you want to do

o Consists of about 150 to 225 words that can be said in about 30 seconds

o Is spoken with passion and energy

o Ends by asking for something (a business card, a referral, an appointment)

o After hearing your elevator speech, the audience at a minimum should know:

§ What your product or service is

§ Who your market is

§ Why they should use your company

§ Who you and your company are

Price: $1,000