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PURCHASE BOOK
also available at
Amazon,
Barnes & Noble and more
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In its first
year, about half of all businesses fail. Five years down the line,
depending upon which study you look at, only 1 in 10 to 1 in 3
businesses are left standing. The main reasons businesses fail are
no business plan and poor management. That is why this book covers
both topics.
However, this book goes beyond other books on these topics. The
book not only provides a road map for writing a business plan, but
also provides a strategy for writing a business plan. A business
plan is both a strategic document and a sales document. It also
provides the reader with a look into the skills, knowledge and
personality of the business owner. Therefore, a good business plan
is written to satisfy all of these uses. In addition, this book
provides information on how to research and organize the
information needed for a business plan, and has worksheets the
entrepreneur can use to help make the process easier.
Likewise, management topics such as
strategic planning (SWOT analysis plus), advertising, branding,
project management, customer service management, cash flow
management, sales skills, business writing and more are explained,
and a method is provided for each management skill that can be
implemented and used in the business. There are worksheets for
many of the management topics as well. |
While
many business book writers know and cover business writing, it's
amazing how few actually apply that knowledge to their business
books. I do. The information in this book is presented in bullet
points, assuring the reader that he or she does not have to wade
through four paragraphs of writing to get a couple of key points.
Even the size of the book is practical for the end user. An
over-sized book might attract attention in the book store, but
would make it difficult to copy and use the worksheets in the
book. An under-sized book might demonstrate value by the sheer
volume of pages (same amount of information, but more pages), but
would mean compressing the worksheets into smaller sizes rendering
them less useful.
In addition to entrepreneurs, this book was written so that venues
teaching entrepreneurship can use it as a text book. In fact, I
have been teaching entrepreneurship courses since 1997. This book
was written to be a stand alone book, to support my business plan
mentoring service (I review the worksheets for clients), and to be
a text book for my course, How to Start, Grow and Manage a
Business.
The book received a very good review from the Midwest Book Review:
"Too many businesses are started without the experience
needed to keep it alive and going. "Building a Successful
Business" is Jay Goldberg's advice manual for those embarking
on the entrepreneurial path, with tips on how to avoid the common
pitfalls that strike many first time business owners. With advice
on strategically planning your business, cautious advertising,
business writing, managing the funds and more, "Building a
Successful Business" is a strongly recommended pick for any
first time business person."
Author's personal note: While the review concentrated on new
business owners, the book was written for both first time business
owners and established business owners. Many people assume that
established business owners are utilizing management tools to help
ensure success. However, many do not and that is one reason for
the high failure rate of existing businesses. My book provides
management tools, with associated worksheets, that existing
businesses can use to help them achieve or maintain success as
well as tools and worksheets for new business owners. |
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