|I am currently looking to
expand my current course, How to Start, Grow and Manage a Business to
include workshops. I will be sharing a course description and
course outline (and possibly more) with educational institutions and not
for profit corporations. I will inform all recipients of that
information that I am providing this information so they can make a
decision on whether or not to proceed with a course. I am also
informing all recipients of that information that I retain all rights to
those materials and that they cannot use that information unless (1)
they are proceeding with a course with me and (2) that I retain my
rights to continue to use those materials as I see fit. If the
recipients of that information wan press relt to proceed with me on a
course and need to own their course descriptions, they must re-write the
information provided in such as a way that clear ownership of that
material remains with me.
The purpose of this web page is to post the information I am providing to potential course partners to establish my copyright. I am also amending a press release distributed online September 14, 2015 to include a mention of the materials and the address of this web page.
Here is the material provided to potential partners (so far this has been provided to Palm Beach State).
Existing course write-up and outline:
How to Start, Grow and Manage a Business
have indicated that 50% of all businesses fail in its first year and
five years down the road only 10% to 33% (depends on study) are left
standing. The two main reasons for business failures are lack of a
business plan and poor management. This course was specifically set up
to help entrepreneurs in these two vital areas. The topics covered in
this course include: business plans, strategic planning, marketing &
branding, management, customer service, sales skills, cash flow
management, sources for obtaining funds, risk management, elevator
pitch, and more. This course is for individuals looking to start a
business, entrepreneurs in young businesses, and owners and managers in
seasoned businesses looking to grow their businesses.
The course uses lectures and videos (Shark Tank, Family Guy,
Mystery Diners, actual commercials, etc.) to help get across the key
points taught in this class.
text book: Building a Successful Business by Jay Goldberg
course outline is from the PowerPoint Presentation.
addition to learning what to do, this course includes workshops where
the participants in this class get individual direction and mentoring
while generating work product that can be used in their businesses.
Participants need to bring a flash drive to the workshops so that
they can keep all tools developed in class.
This makes this course a learning experience, a productive work
day, and a source of consulting services at bargain rates.
The workshops in this course will cover:
Industry analysis and industry section
of the business plan.
SWOT analysis and strategic plan
section of business plan
Advertising and branding strategies and
work product (includes online branding tools and press releases)
Sales scripts, elevator pitch and
specific market research tools
Marketing plan section of the business
Management strategies (including
customer service strategy) and management section of the business plan
The financial section of the business
plan and a funding strategy
Risk section of the business plan,
executive summary section of business plan and cash flow management
note 3 weeks for marketing topics – everyone loves marketing
© September, 9, 2015 (date sent in email to contact at Palm Beach State for information purposes only; not for their use without permission)
Posted online September 15, 2015 (same date updated the press release).