- Goals:
- Name
recognition for the business
- See
name of business, know what business is known for
- Consumers
will think of the business even when not looking at, listening
to, or viewing an ad
- Can
include a logo that sticks
- Purposes:
- To
generate sales when people are not viewing ads; in other words
when a customer has a need for the product or service you sell,
they think of your business as a solution
to their need
- To
be a recommendation (often blind) when someone asks for a product
or service you sell
- So
your existing customers will remember you (direct sales and
referrals)
- Service
1: Develop Brand Message:
- Help
business generate its branding message
- Help
business generate its branding logo
- Help
business identify its branding strategy; including
an online strategy
- Service
2: Conduct Online Branding Campaign (can contain some or all of the
following services):
- Writing
and distributing press releases
- Writing
and promoting blogs (feeds & widgets)
- Writing
& promoting articles
- Developing
and implementing an Internet radio show
- Analyzing
and making recommendations regarding the branding on the company
website
Price for service 1 = $1,000
Price for service 2 varies depending upon client needs
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